Traditional marketing has been in existence for ages. It refers to the type of marketing where adverts are placed on newspapers, billboards, flyers, TV commercials etc. There is no doubt that businesses have recorded high success rate from traditional advertisement but I can tell you undoubtedly that it is a total waste of time, space and money if not bolstered with digital marketing.
With the emergence of the internet and growing technology, traditional marketing has taken a back seat and given way for a more advanced type of marketing, which is Digital Marketing.
Digital marketing refers to the use of digital technologies to market products and services, mainly on the Internet, which also includes the use of mobile phones, display advertising, and other digital media.
Technology is taking over the world, and the social media is having a significant impact on how we behave socially, act as consumers and carry out our day-to-day businesses. Having that in mind, it is safe to say that any business that is not taking advantage of the internet to market its products and services is losing out a great deal and will never measure up to its competitors who are already on the internet and social media.
Some businesses are still skeptical about embracing digital marketing and still stick to the traditional marketing methods probably due to the success they have recorded in the past using this method. In a matter of time, traditional marketing will phase out to a more modern way of marketing, digital marketing.
Here, I will show you the advantages of digital marketing over traditional marketing.
Digital marketing enables you to see the number of traffic and sales conversion in real time. You do not have to wait for days or weeks before you start noticing positive results in your business.
Finally, traditionally marketing may have worked for some till now, but since the advent of the internet, the game has changed. From broadcasting an advert to the entire audience on TV or Radio, without being able to monitor audience’s behaviour, sharing thousands of flyers to everyone on a busy street regardless of whether they can read or write, and to advertising on billboards without being able to ascertain if the advert was seen or not. I can carry on with these setbacks of traditional marketing, but with digital marketing comes hope and solutions. Hence, the reason for any serious business to adopt digital marketing because it works wonders; it is affordable measurable, flexible, predictable, prolific, and rewarding.
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