Integrating various effective tactics to attract target website visitor is of great importance to any business with online presence today. It doesn’t matter if you’re selling products, policies, or even ideas, it is important that you advertise yourself to a relevant audience, and maximise the potentials of your advertising reach.
Whatever strategies you implement, and through whichever channel or medium you employ them, the end result has got to be that one thing – driving organic traffic to your website.
For this reason, it is essential to know how to drive targeted visitors to your website in Nigeria. In this post you will get to know 7 fail-safe tactics that you should employ to attract target website visitors whilst utilising the endless pool of resources available online to your advantage.
- Optimising your website content to comply with search engine parameters
Search engine optimization is a focal factor to the success of your website in securing a healthy amount of traffic that yields positive results for your service. Efficient optimization of search engine parameters include using relevant keywords, making useful and descriptive titles, providing relevant visual content, creating concise metatags, link building etc.
There are many factors that you can work on to make your content unique and appealing to your target website visitors. Some of which are creating engaging subheadings and submitting your URL to search engines. See this post on top SEO tips that ranks your business higher in Nigeria.
- Making use of Paid Advertising
Paid advertising is one of the most effective and efficient ways to draw in target audiences that are looking for the services and products you offer. Paid advertising campaigns require realistic and sustainable investment to attract traffic to your webpage directly from your ads.
When your services cannot attain organic reach, paid advertising can get your ad on the first page of a search result page that is relevant to your ad, thus increasing chances of getting at least a lead. Google AdWords and Facebook Ads are great examples of paid advertising that can get you immediate sales if well setup. The good think about Paid advertising is that you can decide to only pay if a certain objective is achieved, or when someone actually click on your ad.
- Utilizing Social Media Platforms to reach target audiences
Social media platforms offer some of the best options for reaching out to specific target audiences, and making sure your business reaches those visitors to whom your service is useful and relevant to.
Facebook, Twitter, Pinterest, Google+ are a few social media platforms that filter the needs and preferences of users to bring to them relevant posts. Similarly, social sharing tools like StumbleUpon, Digg and Reddit bring relevant traffic and help to create a bigger audience pool for your ads. If you need a social media marketer to create your social media pages, and/or manage your business pages for you, TopYouGo Digital Agency can help engage your audience, nurture your leads, and convert your leads to sales. Find our more
- Forum Posting
Relevant online forums offer great niche-specific media for your service to get noticed by potential audiences. Posting short, helpful and attractive content and using a marketable forum signature to get recognized is very helpful. A forum signature should be a visual representation of your service in a small image. Examples of such forums in Nigeria are Nairaland.com, Naijapals.com, EarlyFace.com, and NaijaBestForum.com.
- Blog Posting and Blogging
Blogging about your services and any relevant content can generate a lot of traffic into your webpage and also account for unique visitors to your webpage who find your blog interesting and want to know more about your service. Therefore, it is important to provide unique and engaging contents on your blogs. A good content marketing service will help you to put together an article that your audience will find very useful and shareable. Some top blogs in Nigeria are Bellanaija.com, naij.com, vanguardngr.com and punchng.com.
- Conducting Webinars
Webinars are online live seminars where companies can initiate live interactive sessions with potential audiences, clients, business partners and professionals. Webinars will not only help you procure expert opinions on how to drive targeted visitors to your website, but also create important connections with your target audience
- Question/Answer Platforms
Question/answer platforms offer a great way to draw in traffic by providing relevant support or assistance with topics that concern your service. Try to keep answers short, useful and unique. It is also important to cite your webpage as a reference, provide social media links, and remember not to spam the post in an effort to attract website visitors.
If you need further assistance on bespoke digital marketing strategies or require help on implementing the tips provided here, do contact us and one of our experts will be in contact.