Responsive web design gives your website the fluidity and adaptability that makes it respond optimally to the size of any screen it is being viewed on. Be it on a wide or small screen monitor, smartphones or tablets, responsive web design makes your website display perfectly and seamlessly on all devices – resizing the contents of the web page automatically.
Every click, interaction and experience that a visitor has on your website adds up and becomes a deciding factor whether the visitor stays on your website or exit to find a competitor’s website that works better.
Why do you need a Responsive Web Design?
Knowing that over half of the website traffic coming into your website are from mobile users with smartphones and tablets, it will be detrimental not to cater for these extremely rapid growing mobile users market. It is also worth stating that mobile-friendly websites are favoured over non mobile-friendly websites in search engine result pages, as search engines find your website easier to understand and serve contents.
Responsive web design allows you to cater for all types of users visiting your website, whilst saving time, money, and maximizing potentials – increasing user engagement and retention. Responsive design is the difference between a visitor and a customer.