Content Marketing is the process of creating unique, relevant, exciting and engaging contents, and distributing the contents across several channels, with the aim of attracting new customers and retaining the existing ones. A good content marketing strategy can help you to engage your target audience, drive profitable customer actions, and enhance customer behaviour.
In other words, content marketing helps to strategically deliver your contents to all the places where your target audience are looking to find them. Contents can be in the form of articles, web contents, eBooks, white papers, short videos, slides, infographics and guides.
82% of consumers feel more positive about a company after reading custom content (Demand Metric, 2014), and 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content (Custom Content Council, 2011). Therefore, it is important for every business to undergo a content marketing campaign, thereby ensuring a regular flow of useful and highly engaging contents. A well carried out content marketing will significantly:
- improve your visibility and ranking on Google search engine
- allow search engines like Google to index your website more often
- help to build credibility and trust
- increase conversion rate
- makes you stand out amongst your competitors
- give your audience more reason link to you and share your content.
TopYouGo specialises in creating fresh and unique contents that can engage your targeted audience, encourage actions, and help to achieve the best results. We will review and research your audience, create an actionable content marketing strategy based on our research and analysis, create relevant contents and promote it across multiple channels, to generate leads.
We will also define the objectives and Key Performance Indicators (KPIs) of your content marketing campaign so that you can easily tell if your content marketing strategy is delivering or not. We use Google and other web analytics to monitor your campaign, and to see what contents engage and converts more.
Here are few other reasons why you should choose TopYou Go for your Content Marketing:
- We create content marketing strategy that reflects your business and also help to educate and empower your visitors
- We create an actionable content marketing plan, and also help with the execution of the plan
- We distribute your contents at strategic time and positions on various media channels
- All our contents are SEO optimised
- We have several highly skilled content writers or copywriters who can deliver a mind-blowing and engaging copy
- We are result-driven, so be assured of high ROI!
Let us create a highly profitable and rewarding content marketing strategy for your business!