The new campaign might just be the perfect solution, or wouldn’t it?

How about remarketing? Would remarketing solve their problems?

To a great extent, yes! Especially if they know the remarketing strategies contained in this guide.

What is the meaning of remarketing?

I read a LinkedIn article the other day which sums up the meaning of remarketing, otherwise referred to as retargeting, as a simple marketing tactic that helps you to advertise to people who have visited and shown interest in your product or service. This definition is clearly illustrated by the image below:

Image credit – LinkedIn

Google understands the benefits of remarketing and listed some of them as:

1. Remarketing provides a digital marketer with access to people when they are most likely to buy. This means you have a great opportunity to reach your customers when they are searching for you.
2. It provides lists tailored to one’s advertising visions.
3. It improves brand recall as it is a great tool for reminding people of your brand while increasing conversion rates.

There are quite a few types/forms of remarketing, namely:

• Site Remarketing
• Email Remarketing
• Social Media Remarketing
• Remarketing Lists for Search Ads (RLSA)
• Search Remarketing
• Engagement targeting

For a successful remarketing campaign, a digital marketer needs to come up with a near perfect fail proof strategy. Apparently, those who have such strategies guard it jealously.

Nevertheless, here are 7 strategies for a successful remarketing campaign.

1. Separate Your Audience By Devices: Using statistics from your Google analytics accounts, you should aim at creating a separate remarketing audience based on each device. Thus, you should separate mobile users from desktop users and create separate retargeted ads for them. This is a basic, but yet effective Google RSLA (Remarketing Lists for Search Ads) campaign strategy that ensures returns on your investments.
2. Audience Segmentation: People visit websites for various reasons and some leave as soon as they enter the website, possibly down to a poorly designed website. Audience segmentation allows you to create custom messages for different visitors at different stages of the sales funnel, which further allows you to use the data analysed for retargeting purposes.
3. Focus on conversion and shopping cart abandons: Many marketers have begun to understand the dreadful need to put ads in front of people who abandoned products in their shopping carts. As soon as they leave your website, it is vital that they begin to see ads related to those products/pages they have viewed on your site. When you tailor your messages here, try to apply the illusion of “almost at the finishing line”, so users know they are about to give up on something with 1 step remaining when they had taken 5 steps before getting to that point.
4. Tailor your messages: If your message and its call to action don’t appeal to the person to whom it’s targeted at, what gives you the impression that they are going to visit your website again? Messages on your ads should be:

• Brief, but yet concise and valuable.
• Laced with elements of humor/fact (if possible).

Use novel messages occasionally, compare products in ads using a comparison chart, or a buyer’s guide – anything that would nudge their interest towards making either a bigger or a better commitment.

5. Cap the number of time your ads are seen. There’s a saying that “too much of everything is not good” – same applies in remarketing. Capping the number of times your ads are seen simply implies that you should limit the number of times a visitor you’re retargeting sees the ad. If you don’t cap it, chances are that they might get used to seeing the ads and it wouldn’t mean much to them anymore. Always update ads with the same objective, but different images. It is pertinent to note that the frequency cap on a retargeted ad limits the number of impressions the ad gets.
6. Manage you placements well. You need to place your ads in front of the right people at the right time and in the right place. Choose the right websites where your ads are displayed on as it will ensure that you don’t waste your resources on websites that would offer you nothing. Facebook is a great place to start a remarketing campaign. A quick tip for Facebook ads; use the carousel format ads – see our social media advertising services.
7. Remarketing campaigns should not always be about you: Yes, your aim of creating a remarketing campaign is to drive sales and apparently increase conversions on lost leads, but you’re forgetting that people also like free things. Occasionally, your remarketing campaign should offer free products or limited free trials, and as many meaningful information that you can offer for free – the type that cannot be found elsewhere on the internet. It will help foster a customer-brand trust and value filled relationship.

Now it’s time to get to work. These strategies will improve you marketing effort if well implemented. Here is another post on how to regain lost leads through remarketing.

If there’s a problem you’re facing in your remarketing campaigns, feel free to share it – we’d be glad to help you. Do contact us and one of our experts will be in contact.

Whatever strategies you implement, and through whichever channel or medium you employ them, the end result has got to be that one thing – driving organic traffic to your website.

For this reason, it is essential to know how to drive targeted visitors to your website in Nigeria. In this post you will get to know 7 fail-safe tactics that you should employ to attract target website visitors whilst utilising the endless pool of resources available online to your advantage.

1. Optimising your website content to comply with search engine parameters

Search engine optimization is a focal factor to the success of your website in securing a healthy amount of traffic that yields positive results for your service. Efficient optimization of search engine parameters include using relevant keywords, making useful and descriptive titles, providing relevant visual content, creating concise metatags, link building etc.

There are many factors that you can work on to make your content unique and appealing to your target website visitors. Some of which are creating engaging subheadings and submitting your URL to search engines. See this post on top SEO tips that ranks your business higher in Nigeria.

2. Making use of Paid Advertising

Paid advertising is one of the most effective and efficient ways to draw in target audiences that are looking for the services and products you offer. Paid advertising campaigns require realistic and sustainable investment to attract traffic to your webpage directly from your ads.

When your services cannot attain organic reach, paid advertising can get your ad on the first page of a search result page that is relevant to your ad, thus increasing chances of getting at least a lead. Google AdWords and Facebook Ads are great examples of paid advertising that can get you immediate sales if well setup. The good think about Paid advertising is that you can decide to only pay if a certain objective is achieved, or when someone actually click on your ad.

3. Utilizing Social Media Platforms to reach target audiences

Social media platforms offer some of the best options for reaching out to specific target audiences, and making sure your business reaches those visitors to whom your service is useful and relevant to.

Facebook, Twitter, Pinterest, Google+ are a few social media platforms that filter the needs and preferences of users to bring to them relevant posts. Similarly, social sharing tools like StumbleUpon, Digg and Reddit bring relevant traffic and help to create a bigger audience pool for your ads. If you need a social media marketer to create your social media pages, and/or manage your business pages for you, TopYouGo Digital Agency can help engage your audience, nurture your leads, and convert your leads to sales. Find our more

4. Forum Posting

Relevant online forums offer great niche-specific media for your service to get noticed by potential audiences. Posting short, helpful and attractive content and using a marketable forum signature to get recognized is very helpful. A forum signature should be a visual representation of your service in a small image. Examples of such forums in Nigeria are Nairaland.com, Naijapals.com, EarlyFace.com, and NaijaBestForum.com.

5. Blog Posting and Blogging

Blogging about your services and any relevant content can generate a lot of traffic into your webpage and also account for unique visitors to your webpage who find your blog interesting and want to know more about your service. Therefore, it is important to provide unique and engaging contents on your blogs. A good content marketing service will help you to put together an article that your audience will find very useful and shareable. Some top blogs in Nigeria are Bellanaija.com, naij.com, vanguardngr.com and punchng.com.

6. Conducting Webinars

Webinars are online live seminars where companies can initiate live interactive sessions with potential audiences, clients, business partners and professionals. Webinars will not only help you procure expert opinions on how to drive targeted visitors to your website, but also create important connections with your target audience

7. Question/Answer Platforms

Question/answer platforms offer a great way to draw in traffic by providing relevant support or assistance with topics that concern your service. Try to keep answers short, useful and unique. It is also important to cite your webpage as a reference, provide social media links, and remember not to spam the post in an effort to attract website visitors.

If you need further assistance on bespoke digital marketing strategies or require help on implementing the tips provided here, do contact us and one of our experts will be in contact.

When used correctly, social media platforms can return more marketing value than simply brand building and networking with existing customers; you can also use sites like Twitter, Facebook, Instagram and LinkedIn to generate leads to convert into sales.

Furthermore – possibly the best aspect of generating leads via social media is that it is cost-effective and produces measurable results. Research has shown that social media marketing can increase your sales revenue by up to 24% when utilised for lead generation.

Here we take a look at the various ways you can turn your social media marketing campaigns into lead generating machines and ultimately, make more sales.

Starting with the basics, you have to consider lead generation as a way of gathering intelligence on your existing customers and potential ones. The areas you want to concentrate on are as follows:

• What kind of topics your target market has an interest in
• What service or products you provide that you can sell to them
• What their pain points are in terms of why they would buy your products or services and what problems they address
• How you can convert their interest into a sale

In the digital era, lead generation is all about content in its various forms: email opt-ins, video marketing, paid advertising campaigns, blogs and gated white papers, as per our previous article – How to use Content to Generate New Business Leads.

It is now easy to collect the data you need by drawing your target audience in with compelling and relevant content in all media formats and simply ‘gating’ it to encourage providing information to access the document or video. You can keep it simple and just request a name and current email address or you can perhaps ask product or service-related questions to get an idea of what they’re interested in. It’s always best to keep your online forms simple, without cluttering it up with too many questions.

The Role of Social Media Networks

So, how exactly do social media platforms come into play when it comes to lead generation?

Well, when you consider that 40% of people spend more time networking on social media than they do face-to-face, you can be pretty certain that your target market will be amongst them. All you have to do is pick the right social media channel for your business.

Facebook

Facebook has evolved considerably in terms of its advertising power. Changes made to its algorithm allow users to generate leads through paid ad campaigns which can be extremely budget-friendly compared with the more mainstream option of Google AdWords.

However, you don’t necessarily have to spend any money to generate leads on Facebook. You can run a contest to attract a lot of attention and shares while generating more email addresses for your CRM database. Give away your products or services to the winner of a simple raffle-type competition and you’ll get a wealth of responses. The only downside is that your leads won’t be qualified and that there’s a chance an element of them will only be after any freebies on offer!

It’s worth putting plenty of content on your Facebook page so that it’s more like a website. There should be more of a purpose behind your profile than just to build your brand and so it’s a good idea to put a call to action somewhere to encourage more than just ‘likes’ to your page.

Twitter

Twitter cards were introduced in 2013, making lead generation on Twitter a whole lot easier to achieve. Twitter Cards allow you to attach rich media like photos and videos that drive traffic directly to your website. When you Tweet a link to your website content, your card is attached making it easier for you to engage your audience and get them to see your website.

There are different Twitter Cards available from the basic Summary Card through to the Player Card, to which you can attach video, audio and media files. You can get plenty of help developing your lead generation campaigns from Twitter direct via their manual, Getting Started Guide. You can also use Twitter’s extremely useful analytics tools to find out in real-time just how your campaigns are running.

LinkedIn

LinkedIn is considered the best social media platform for B2B advertising and because it specifically caters for networking professionals, it’s a natural fit for lead generation. You can now link your LinkedIn account with your Twitter account and post on both platforms simultaneously.

The best way to generate interest and ultimately traffic to your website using LinkedIn is by publishing interesting content using the network’s authoring tool. When you publish an article, blog piece or information about a special offer, always place a call to action at the bottom of your piece to encourage engagement.

Not only should your piece of content warrant sharing within LinkedIn, you can link to it from other networks like Twitter, as mentioned above and also by putting the link manually on Facebook too. In essence LinkedIn provides you with the opportunity to have your content hosted somewhere other than your website.

The other reason creating and publishing your own unique content on LinkedIn is so effective for lead generation is that the network regularly promotes pieces to its 400 million users, according to the fields they’re working in which can connect you directly with your prospects.

Instagram

Instagram is probably the least developed tool for lead generation among its social media counterparts. However, it’s still possible to generate leads when you keep it visual. Instagram is a sharing network for photos and videos principally and users can share and comment on the posts that catch their eye.

If you want to generate leads, you need to read and respond to any comments to garner further engagement. Instagram is also a great platform for short video clips which, if you’re entertaining and creative, it is relatively easy to generate interest that can go viral. Not only is Instagram great for brand building and really getting your name in front of your prospective client base, it’s really effective as a tool to engage your audience and turn them into clients.

The good news is that you don’t have to do this all by yourself, you can employ the services of a digital marketing agency like ours to help you manage your social media pages adequately, and at a very resonable fee.

If you need further assistance on bespoke digital marketing strategies or require help on implementing the tips provided here, do contact us and one of our experts will be in contact.

What untapped ideas do you need to implement in your quest to effectively market your local business on the internet? Combining new ways of marketing with the conventional offline marketing methods in your locality should make a significant impact on your business if you do the right thing.

Here are 5 proven ways to market your local business online:

1. Create a blog: With millions of blog posts published online on a daily basis, chances are that you’re missing out on potential customers your blog could have brought you. It’s no news that people search Google for virtually everything. Statistics from ExpandedRamblings shows that the total number of Google search from the US for the month of May 2016 was about 34 billion. Assuming your business is based in a locality with a population of 70,000 and 6 other competitors doing the same business like you, you’ve definitely lost out on at least 10,000 potential customers. Through your blog, you teach people how to use your products and services, you share information on latest trends in your business and the feedback/comments on your blog help you to improve your services to them. Creating a blog that is well optimized would help your website’s search engine rankings. Your website and blog should be professionally designed, else you’re going to lose customers. Please read this article on how to use content to generate new business leads.
2. Embrace social media: Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn and every other social media platforms record millions of users on a daily basis. Embracing social media opens you to a much wider audience than your blog can offer you, but you shouldn’t jump into social media marketing without a plan. Get ready to spend a couple of bucks on marketing on social media through ads. It is also pertinent to avoid making some of the following mistakes in your social media marketing campaigns:

• Having multiple profiles on a social site
• Having incomplete social profiles
• Targeting a narrow audience
• Leaving your campaign running for long
• Click-baiting and spamming
• Purchasing followers and likes
• A not-so-strong call to action
• Focusing on conversions instead of building a relationship with your followers.

While using social media, follow the social trends and create content that relates to your business using those trends.

3. Listing your business on online local directories: One of the many reasons why you should consider listing your business on online directories is the increased visibility it gives to your business when people search for services in your region. This is one of the many advantages on undergoing a local SEO. Please understand the difference between traditional SEO and local SEO, as they are both different, and so is their approach.

When people search local business directories for information, it simply means they’re almost ready to buy a product or service, and they’ll probably look at reviews on your profile on those online business directories. It’s an effective way of advertising your business for a few bucks per month if not free, whilst developing your brand image and connecting you to the right audience in search of your services. It’s also a source of traffic to your website, and the SEO benefits are great especially when the directory it is listed on ranks well on Google. The quickest way to boost local business online is through local SEO Nigeria.

4. Give out free trial offers/ offer discounts occasionally: While it may hurt to give out a product/service worth ₦10,000 for free all in the name of marketing your business, it sure does make up for itself when you start getting an influx of customers. A great way of starting free trials is to send your product to a notable figure in your locality and have them take a picture of themselves using the product. You could also organize contests on your website/blog/social media accounts and randomly select 3 winners that will review your product or service in return.

 Belle Beth Cooper sums up the importance of free trial offers in her article on HelpScout where she said: “A free trial gives prospective customers the opportunity to try your product in the context of their own data, their own business, their environment, and the way they work.” It is also important to intertwine your free trial offers with your social media campaigns. This would help attract more fans to your social media accounts while bringing in prospective customers willing to spend their money on your product or service.

5. Use Videos: Most business owners are yet to leverage the benefits of using video to promote and market their local businesses online. Some of the benefits of video marketing include higher engagement since most people prefer to watch than to read as well as an increase in your social media shares. Here are a few tips if you intend to create videos:
   1. Create short videos that show how your business solves the customer’s problem. It should have a 3 part storyline; the problem, your product and how your product/service solves the problem.
   2. It should be 1 minute long and should be crisp and clear.
   3. It should have a clear and concise call to action.
   4. Use captivating and irresistible thumbnails.
   5. It should have a little bit of humor here and there.
   6. Share the heck out of your video on social media. Don’t spam, rather, you should run ad campaigns for the video.

Trying these aforementioned guaranteed methods of marketing your local business is incomplete if you don’t look at your competitors in your locality and in other regions. You need to find out what they are doing, how they are doing it and why they are doing it if you intend to be on top of the game. Try to improve on areas where they are failing, and you’ll surely draw their customers to your business with time.

One more thing – never lower your prices so much that it cuts your profits significantly all in the name of attracting customers to your business. Focus on providing quality service that no one else provides and charge just a tad lesser than what your competitor charges, then relax and watch the business grow and attract more customers than you can handle. Don’t forget to combine offline marketing methods with these online methods for even faster results.

This is where digital marketing comes in. In order to benefit from this large market, you would need to hire digital marketing experts so they can use their vast experience in creating awareness for your business with the best digital marketing strategies.

The major goal of digital marketing is to boost your business online and engage your target audience. Now you may ask “How do I achieve this goal?” This shouldn’t be the problem. Your major focus should be on how to choose the best digital marketing agency for your business. These agencies would lift the burden off your shoulders so you can focus on the core services you offer.

These digital marketing agencies analyze your business and device a digital marketing strategy that would catch the attention of your target audience and seek prospects out of them.

One effective way to boost your business online is by building strong social media presence and sharing regular links to the company’s website and its new products, features and news.

A digital marketing expert knows how to create captivating contents and how to keep your customer base committed to you. It is not enough to have quality contents as these contents need to penetrate the digital world and attract more customers. A good digital marketing agency knows the right strategy to use in marketing your contents to your target audience, and how to generate new leads using contents.

Your social media pages also have to be engaging and not left to die off. When contracting a digital marketing agency, make sure they have the ability to engage existing and prospective customers. They should also build active interaction between people and the company through these social media pages. This will boost your business and help you understand your customers and what they look forward to from your company.

You can also use digital marketing to boost your return on investment (ROI), drive sales and further improve the revenue of your business. Instead of investing millions of naira on TV, radio and print adverts, investing in digital marketing helps you work within budget and save your company a whole lot of money. Running an email marketing campaign would also help your business reach more prospects which could translate to sales, awarenes and engagement.

The success of each campaign can be monitored and this would help you know what you are doing right and what you are wrong. You can take note of these observations and make changes where necessary so as to reach more people with future campaigns and improve sales.

In summary, digital marketing is one of the most effective ways to boost your business online and engage your target audience. As I mentioned earlier, the digital space is the largest market you can think of and there are so many things to benefit from digital marketing. So a business should hire the best digital marketing agencies so as to realize its goals with ease. Doing all of these without the help of digital marketing experts might lead to the loss of prospects that would have been so easy to gain in the first place. So make sure you choose only the best digital marketing agency that you can fully depend on for the growth and success of your business.