1. Social Media Management

Using the advantages of social media to interact with people all over the world, you can create, share and manage advertisement of an event. Social Media networks favour the event and entertainment industry as most people are always willing to attend a well promoted event.

Through social media, you can give promotions and discounted tickets to an event which will in turn draw more attention to your event, and hence increase turnout and profit. Social media platform needs to be managed properly by an expert social media management company to ensure the contents and adverts reach the targeted audience.

Through Social Media Advertising on Facebook and Instagram, you can promote your events, and get responses in a matter of seconds, after your campaign goes live. This is also a good way for your audience to share and engage with your events.

2. Pay Per Click

Paid advertisement also known as Pay Per Click (PPC) enables you to advertise your upcoming event to your target audience at an affordable cost. The adverts are displayed on the top of search engines when internet users search for keywords related to your business or event, thereby ensuring that you are reaching the right audience.

For instance, if someone searches for a ‘digital marketing training’ event in Lagos Nigeria, and your advertised event is related to it, your advert will be displayed on the search engine alongside the search results, thereby encouraging the searcher to click on your ad, which in turn increases the chances of getting more attendees to your event. This is only one of the many benefits of PPC.

The services of a professional Pay Per Click service provider is important to ensure the adverts are done properly.

3. Website – Landing Page

A great website is an important strategy in digital marketing and it provides full information about the event on the internet for many viewers who may not have known about it without such means. A landing page is a standalone webpage that helps you increase your fan base, get contact information from fans and also provide information about the event.

It is a cost effective website because it is a standalone webpage. The landing page has to be attractive to keep your potential customers on the page and should be developed properly to maximize its benefits. Using a good website development company for this purpose will enable you to achieve the advantages of having a website – online presence.

4. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a digital strategy that ensures your content is search engine friendly and can be top ranked on any search engine such as Google. This enables your event to be seen by internet users who search for similar information, and gives you an advantage of being ranked ahead of your competitors.

A professional Search Engine Optimization service provider will be necessary to assist you enjoy the benefits of being ranked top for your desired keywords.

These listed digital marketing strategies can be used to promote any event, as well as make you stand out within your industry – event and entertainment industry. To ensure that your next event has a huge response rate as well as a high Return on Investment, contact us for a free digital marketing advice.

1. Digital Marketing Plan

The real estate industry in Nigeria has grown to a point where buyers now carry out extensive online research before making a final purchase. These buyers go online to search for properties and also compare digital agencies to know the right one to choose. This is why you need to introduce digital marketing to your real estate business.

Hire a reputable digital marketing agency in Nigeria to draw out a digital marketing plan for your business. This will save you the stress of running around in circles looking for what digital marketing strategy works for you. A digital marketing plan ensures you are visible to your target audience and always a step ahead of your competitors.

2. Social Media Marketing Plan

Gone are the days when social media platforms were only used for personal use, sharing stuff about you and chatting your life away. It has advanced to the point where it is used to promote and grow business online. Social media has provided you with a platform to show how you’re different from your competitors and communicate with existing and prospective customers.

One common mistake real estate agencies make is that they only use their social media channels to broadcast listings and announce the next open house. This is not what your audience is looking for and that is the more reason why you should hire expert social media marketers to map out an effective social media marketing plan for your real estate agency.

With the emergence of Social Media Advertising, it means you can easily generate leads by placing ad campaign on social media networks like Facebook and Instagram at a low cost. Imagine a targeted and well-optimized ad campaign generating 50 leads who are interested in buying a plot of land in Ibeju-Lekki for ₦4.5 million per plot, for only ₦50,000 advertising cost. What do you stand to lose even if only one of those leads eventually converts?

3. Email Marketing Campaign

People have always undermined the effectiveness of an email marketing campaign. This is one of the best digital marketing strategies for real estate that gives high return on investment. Most real estate agencies focus on generating leads and forget that they have to nurture these leads in order to convert them into actual sales. Email marketing campaigns is the best way to keep the conversation going with the leads generated from social media and other paid ads.

There are quite a number of effective email marketing tools out there but it is highly recommended to outsource this task to qualified email marketers with a track record of running successful campaigns.

4. Search Engine Optimization

What is the point of taking your business online if you won’t get found by those who require your services? You will need to optimize your website for it to be visible to search engines like Google, Bing and Yahoo. There are certain algorithms that these search engines use to determine which websites are qualified to be listed. The good news is that some SEO experts have mastered these various tricks to make search engines show your website to the right audience.

You can also list your real estate website on local directories online like iDeyList Business Directory Nigeria. This can also be done by SEO experts to give the desired results.

In conclusion, the real estate industry has a lot to benefit from applying effective digital marketing strategies. Not only will it lead to positive marketing results, it will also guarantee a high return on investment in the long run.

If you need further assistance on bespoke digital marketing strategies or require help on implementing the tips provided here, do contact us and one of our experts will be in contact.

After you’ve generated leads for new business, what do you do with them next? Here we talk about how to make the best first impression with prospective new customers and take the first step to developing a new relationship.

The first contact with your new lead is absolutely crucial as it is your opportunity to really sell your business and build credibility for your brand. It is good to imagine you have walk-in customers in real life and think about how you would approach them to eventually close a sale.

Design a Strategy to Welcome your Leads

Before you embark on an email marketing campaign or other data-skimming, make sure you have considered the welcome journey that will nurture them so that doing business with you would be a natural next step.

Obviously, the starting point in this exercise is to generate the leads themselves, and through our previous articles you will have discovered some excellent ways to do this. The bottom line is that you should include an online form somewhere on your website, your email campaigns, and throughout your marketing materials so that you can capture the data of interested parties.

The more information you glean from your sign-up form, the more you can target your efforts to capture them as potential clients. You want to increase and retain their engagement through the content you send them so that a relationship is developed, and to keep your business in the forefront of your prospects mind so that they are more inclined to do business with you when the time is right.

Keep your Online Forms Short and Sweet

While you want to capture as much data on your prospects as possible, this can also present a problem. The more fields there are for your leads to complete, the more likely it is that they will abandon the page without submitting the form. Remember, unless they click on SUBMIT, you haven’t generated a lead.

For that reason, it’s always best to keep your initial online form to a basic format on the basis that you can collect more data as the new lead goes through your sales funnel. When you have received the first enquiry from a new prospect on completing the first online form, you can send a second form direct to their email address, refining their requirements and finding out more about their circumstances.

That way you will be developing the relationship organically and your lead won’t feel bombarded by questions from the onset!  You can also present your questions in such a way that it makes it less cumbersome for your enquirers to complete. For example, if you’re technically-minded, you can provide sliders so that leads can indicate price range, income level or whatever you want.

If you’re not able to go for this quite sophisticated approach, you can use tick boxes or simple drop-down boxes instead. You’re trying to make it as easy as possible for your leads to give you the data you need to target your marketing efforts with more accuracy and relevance for your prospects. If you need help setting up these kind of forms, there are plenty of form builders available on the internet, many of which are offering free versions, such as Contact Form 7, Ninja Forms, and Gravity Forms.

How to Write the Perfect Welcome Email

With all the new data you have, the first step is to send an email to those who have completed your first online form. The welcome email is an important tool in digital marketing, although its true value is often overlooked.

According to research, the welcome email gets one of the highest open rates of all emails and so it’s important to use the opportunity to the absolute maximum.  It’s an important opportunity to make an excellent first impression with a prospect who has already expressed an interest in what you have on offer.

Make your Welcome Email Work for You

You can set the tone for your business in the way you express yourself in your first email to a new prospect, so make sure you get your business tone of voice right to suit your ‘personality’. Think about what you would say to a new prospect if you were face-to-face with them. Perhaps you would want them to take a closer look at your product catalogue or portfolio for example. So you can make it available to new leads in your welcome email.

Gate all your contents offered in your welcome email and give readers a clear opportunity to click to find out more, which will be this email’s call to action (CTA). Then they will click-through to the landing page where your second online form is set-up, and then you can collect more data from each further enquiry to enhance your marketing operation even more. See – How Landing Pages can help grow your business.

Set up a Generic Welcome Email to Use Again and Again

It’s a good idea not to include any time-sensitive information in your welcome email so that you are not obliged to alter it in a short time. You want to write a welcome email that you will be able to have on auto-respond with your email provider, when a new lead completes your very first online form. You don’t want to include information that needs regular updating because your email may be sent out automatically with incorrect information.

It says a great deal about your business as to how promptly you respond to interest in your products or services after all. You want to ensure that you don’t make your welcome email too long or too cluttered with call to actions all over the place, and way too much information to keep your new prospect engaged.

Above all, it’s essential that you make sure your welcome email can be easily viewed on mobile phones and tablets as well as a desktop computer. Research shows that more than half of all emails are opened on mobile devices, another reason not to be too long-winded in your welcome email.

Conclusion

The first communication you have from a new lead should kick-start your welcome strategy that will nurture your prospect until they’re in a position to transact business with you. However, once you’ve completed these steps, you have to remain consistent in your communication so that you continue to engage your prospects. By setting the scene with potential customers through your warm welcome, and by feeding them information while finding out more about them, you’ll be well on your way to developing a relationship that will last the long-haul.

If you need further assistance on bespoke digital marketing strategies or require help on implementing the tips provided here, do contact us and one of our experts will be in contact.

However, most people don’t have the time, energy or understanding to run successful email campaigns. Here, we take a look at the basics of email marketing campaigns and how to build a strategy that works, with measurable results.

Emails hit the ‘Doormat’- Think about the Subject Line

There’s something special about sending an email to someone’s inbox and almost akin to being invited around for dinner. That’s why it’s best to use the opportunity to announce your presence in the best way to encourage further interest from your prospect.

Rather than having a subject line that contains all the relevant offer information in it, hoping that you will get someone to read your email after being tempted in, make it concise and to the point, and most of all, make a statement that refers directly to your customers’ pain points.

For example, ‘Are you Bored with your Kitchen?’, ‘Are you Considering Buying a New Car?’ etc.

Don’t Arrive Uninvited

As you’re ‘in the home’ of your prospect or customer, make sure you have been invited. In other words, only email those addresses that have been given to you specifically by the recipient. Perhaps they downloaded a price list or brochure and left their details.

Don’t send an unsolicited email or you will almost certainly end up in the spam folder.

To build your database of opted-in email recipients, gate your content as shown in our previous article detailing how to use content for lead generation. Always have an aim behind your prospects leaving their data and you won’t go wrong. The kind of content people are most likely to download after leaving their personal information is:

• An email series like ‘How to become a Millionaire Property Developer’
• Free downloads of either software, apps or documents
• Industry white papers and specialist eBooks
• Product updates and new releases

Make sure you get Whitelisted

While most reputable email service providers work very hard to make sure your emails are not blocked by major ISP’s, they have no control over whether your emails hit the inbox or the spam folder. Getting whitelisted is the most effective way to ensure that your emails get delivered properly.

Being whitelisted is essentially the same as being identified as a friend of the recipient, and the best way to achieve this is to have your email address on your prospects address book. With every email you send out, provide instructions as to how the recipient can do this or offer them a chance to subscribe to your newsletter or blog.

Manage your Expectations and Follow-Up on your Efforts

Email marketing is all about managing expectations and it’s up to you to set out what they are. If your call to action is strong enough and you consistently follow-up on any responses, then you’re more likely to have a positive campaign.

Remember to fulfil any promises made in your initial email campaign. If you have set an expectation for weekly or monthly updates and fail to deliver, it speaks volumes about the quality of service you would potentially provide to that prospective customer.

A follow-up email is crucial to the success of your email marketing campaign and almost all email providers allow for an auto-respond message which presents you professionally to those on the receiving end.

To Pitch or not to Pitch?

It’s important to avoid pitching for business as much as possible in your email marketing. That’s because the principal aim is to open a dialogue with your prospects that will ensure not only a likely sale, but also goes a long way to developing a long-term and valuable relationship with them.

If you bombard prospects with offers and deals via your emails, you will quickly alienate your audience and they will be more likely to withdraw their permission for you to contact them. You could also find your emails being directed straight to the junk folder and then you’ll be wasting your efforts.

Use your email campaign as a tool for finding out more about your target market and what their buying habits are. Send consistent messages that don’t read like sales pitches and have a strong and concise call to action and you’ll almost certainly garner more engagement that will lead to converting your prospects into customers.

Get into Segmentation

Firstly, what is segmentation?

It’s basically the practice of splitting your email list into different categories or groups. You can keep your newsletter subscribers separate from your price list downloaders, for example. That way you can be more targeted with your email marketing and you can also use the opportunity for a little A/B testing to see how your campaign is being received.

You can do that by sending one group one email and another group another version of the same email, with the same call to action. You can use your analytics to check out the responses in terms of click-throughs for each segment of your email list. This is a great way to find out quickly what works, and what doesn’t with email marketing.

Don’t lose sight of the Value of your Email List

Finally, it’s crucial that you remember that your email list is one of your most valuable resources when it comes to growing your business. Learn how to nurture your customers and prospects with your regular, informative and relevant emails and you’ll find that the cost of your efforts will pay for itself.

As you become more familiar with the demographic of your target market through regularly checking your analytics, you can become more targeted in your approach. When email marketing is managed methodically and consistently, it goes some way to garnering successful relationships with those you currently do business with and those you would very much like to have on board.