Brand Audit

TopYouGo can help you to conduct a brand analysis and research while providing you with actionable plans, suggestions and recommendations that can take your brand to a higher level. As part of our brand audit, we also analyse the relationship with all stakeholders (consumers, employees, sales channel, management, shareholders, press, regulators and other influencers) of your brand. Our final reports are clear, concise and comprehensive.

The main purpose of a brand audit is to check how effective your branding is currently performing, and if any elements require improving. It is no gainsaying that the stronger a brand is, the more effective, engaging, inspiring and profitable the brand is. Without a Brand Audit, you cannot find out new growth opportunities

This depends on your level of knowledge and expertise. For large organisations with dedicated marketing staffs who are brand audit savvy, this can be done internally. For large organisations or small businesses without the necessary resources, conducting a brand audit without the help of an expert could be very destructive, as you might end up building a brand based on emotions and a biased opinion. It is much more rewarding to employ an agency that specialises in Brand Auditing.

Brand Audit should be a continuous process whether monthly or yearly, periodically or randomly. Regular brand audits allow you to act proactively by identifying potential slippage and growth opportunities throughout your brand’s lifecycle. Regular brand audits provide you with an insight into how your brand is performing on a continuous basis.

We will carry you along all through the process, from inception to completion. We will require few details from you which will help us to get started with the brand audit. You will be assigned a Project Manager who will help with any query you might have along the way.