Affiliate Marketing is a reliable sales channel that gives your business the opportunity to target a new audience and maximise brand visibility, thereby delivering new traffic, generating more leads and sales.
Affiliate marketing is different from traditional display advertising, as, with affiliate marketing, you only pay when an action is triggered, or a particular result is achieved, like purchasing a product, downloading an app, or signing up for an event. Hence, affiliate marketing is a cost-effective way of building brand awareness and generating new business. Therefore, affiliate marketing can be referred to as a ‘pay-per-result’ marketing.
We help our clients to launch, run and grow their affiliate marketing campaigns while following best practices. We deliver an unparalleled affiliate marketing strategy that is tailored to your business objectives and fit your budget and cost structure.
- We find a pre-qualified publisher who can advertise your products or services as links or advertising banners within their content, on their website. Each publisher is assigned a unique referral code which can be fully tracked.
- When a consumer clicks on the links, they are taken to your (‘advertiser’) website or online shop.
- The consumer visits your website to complete an action or buys from your online shop.
- You pay a commission to the publisher for the generated sale.
In summary, a consumer (that you might have never found) is directed from a publisher’s website to complete a transaction or generate a sale on your website. After which you then pay the publisher a commission for referring the consumer to you. In other words, the publisher is your affiliate.
TopYouGo has experts in affiliate marketing who are ready to support you at every stage of your campaign, helping you to increase sales and revenue. We take care of everything in between the affiliate marketing campaign, from vetting your publishers and ensuring they are a perfect fit for your business, creating a strategy, newsletters, banner design, brand protection, tracking, reporting, benchmarking and to providing publisher tools.
Let us help you reach an entirely new audience for your business!